Officially Google says that PPC does not affect organic rankings. Despite this, in many cases, sites will likely see an uptick in traffic from organic sources after beginning a PPC campaign. There are many potential reasons for this, ranging from the increased reach from your PPC campaign causing more customers to search you organically, increased […]

Good question, unfortunately, the answer depends on what your website is doing, how it is currently ranking, and what your future growth plans are. For small businesses that already receive at least some traffic from organic Google Search, optimizing existing content for SEO can provide a moderate boost to web traffic and leads. For larger […]