Can PPC Grow my Organic Reach?

Officially Google says that PPC does not affect organic rankings. Despite this, in many cases, sites will likely see an uptick in traffic from organic sources after beginning a PPC campaign. There are many potential reasons for this, ranging from the increased reach from your PPC campaign causing more customers to search you organically, increased referrals, repeat customers who originally found the site via PPC, etc.

Whatever the reason is, we have noticed a definite uptick in organic traffic in most cases.